Luxury Brand Strategy
Analyze how fashion houses build and protect global brand identity.
Educational trip
France: Paris & The Business of Fashion
Who decides what luxury means? Meet the people behind Paris's great fashion houses, dissect their brand strategy, and learn why upcycling is becoming the industry's next big idea.
From$1200 per person
Duration7 days, 6 nights
SubjectsBusiness Studies, Economics, Finance, Marketing, Management
LevelsHigh School (Grades 10-12), College/University
Overview
About this journey
Step into the world’s luxury capital and discover the business secrets behind the “French Touch,” from brand strategy to the economics of haute couture.
- Analyze the business models behind major French luxury and fashion houses
- Examine branding, marketing, and global positioning strategies
- Study the economics of the luxury goods industry
- Engage with professionals working in fashion business and management
Educational & Experiential
Learning-focused travel with real-world insights.
Tailored Programs
Customized journeys to fit your curriculum.
Expert-Guided Tours
Led by professionals for in-depth exploration.
Global Learning, Local Impact
Connecting travelers with communities sustainably.
Journey gallery
Moments from the journey
From Avenue Montaigne’s flagship stores to the ateliers behind Paris Fashion Week, this journey pulls back the curtain on the business of luxury.
Key themes
What students investigate
Discover the business strategy, branding, and economics behind the global luxury fashion industry.
Marketing & Positioning
Examine marketing strategies specific to the luxury goods sector.
Industry Economics
Study the financial structures underlying the fashion business.
Professional Insight
Engage directly with professionals working inside the industry.
What's included
Sites and visits
- Avenue MontaignePrestigious luxury shopping avenue home to some of the world's most iconic fashion houses.
- Galeries LafayetteHistoric department store showcasing retail innovation, merchandising, and luxury consumer trends.
- Fashion House AtelierBehind-the-scenes experience exploring craftsmanship, design, and haute couture production.
- Paris Fashion Week Showroom DistrictIndustry hub where global brands present collections and shape international fashion trends.
- Musée des Arts DécoratifsMuseum celebrating the history of fashion, design, and the decorative arts in France.
Explore and reserve
Ready to see the business behind the runway?
This journey through Paris’s fashion districts reveals the strategy behind the “French Touch.”